Qantas Group Pilot Academy – Strategic Market Research & Advisory

The Challenge

The Queensland Government wanted to attract Qantas to establish its new Group Pilot Academy in Queensland. This meant competing against other Australian states for this high-profile investment. To win, the government needed strong market research, clear strategic insights, and data-backed recommendations to identify the best location that met Qantas’ needs. With other states in the race, Queensland had to present a compelling case that highlighted its strengths and boosted its chances of being selected.

The Solution

Salentis was engaged to deliver comprehensive market research and advisory services. We were tasked with providing a strategic, data-backed approach, positioning Queensland as the ideal choice for Qantas’ training academy. We delivered the following:

• We conducted in-depth market research using advanced methods. This included analysing trends, workforce availability, infrastructure, and the unique advantages of different locations.
• We compared site options and focused on promoting the strengths of the government’s preferred site.
• Our team provided clear, strategic advice on growth opportunities, market entry strategies, and how to tailor the proposal to match Qantas’ long-term goals.
• We turned complex data into simple, actionable insights that made Queensland’s case stronger.
• Throughout the process, we worked closely with stakeholders to ensure our work aligned with the government’s broader economic development goals.

Salentis’ strategic guidance and evidence-based insights played a critical role in the Queensland Government’s successful bid.

The Impact

Qantas selected Toowoomba Wellcamp Airport as the home of its new Group Pilot Academy. This will bring significant economic benefits to Queensland and reinforce its reputation as a national leader in aviation training and infrastructure development.

This win also highlights Salentis’ strengths in research and strategy. It has set the stage for future partnerships in investment attraction and economic development.

Article published: September 2025