We understand that you don’t always need a full proposal development team but may need support at critical points in your bid campaign.
Mastering the Art of Proposal Writing
Master the skills needed to craft compliant and compelling proposals that convince your customers your solution will best meet their needs and win key contracts for your company.
This course is for people who are new to the proposal-writing landscape. The content is tailored to give you the skills to plan and produce effective, compliant, and high-scoring proposals.
It’s perfect for companies wanting to equip their employees with the skills to produce high-quality, winning proposals.
It’s also ideal for people looking to change career or develop a new highly saleable skill such as Forces leavers who have relevant experience, but who haven’t formally learned proposal writing skills.
Mastering the Art of Proposal Writing Options
| Essential Option | Prime Option | Premium Option | |
|---|---|---|---|
| This is for you if… | … you would like to join an open course, either as an individual or as part of a writing team from one company. Maximum of 10 learners from various backgrounds | … you have a team of writers you wish to upskill on site. We will train up to 10 learners from your company at your preferred location. | … you have a team of writers you wish to upskill on site. You’d like them to learn using your source material, such as from previous proposals or for an upcoming one. We will train up to 10 learners from your company at your preferred location. |
| What you get… | Face to face delivery at a Salentis selected venue. Timing of courses based on the Salentis course schedule. | Face to face delivery at a venue and date of your choice to your team using our training materials. | Face to face delivery at a venue and date of your choice using your background materials for a training experience personalised to your organisation. |
Have questions or need more details? Our team is here to help!
Black Hat Workshop
Gain a competitive edge with a Black Hat Workshop. Our experienced team will help you think like your competition, expose your team’s strengths and weaknesses, and identify key opportunities for success. With our support, you can develop a winning strategy that sets you apart from your competitors and positions your business for long-term growth.
Black Hat Workshop Options
| Essential Option | Prime Option | Premium Option | |
|---|---|---|---|
| This is for you if… | … you understand the market, the contract in question, the customer and the likely competitors, but would benefit from a structured approach to bring all that together and identify the ‘so what? conclusions. | … you know the market but need a better understanding of the competitive environment for the contract in question and how to position yourself within it. | … you need all that was in Prime, plus a set of compelling artefacts to support corporate bid / no bid decision gates. |
| What you get… | An experienced facilitator providing a rigorous and impartial analysis of your competitors likely strategies and how they may be countered. Half-day facilitated Black Hat Workshop | One-day facilitated Black Hat Review supported by a business intelligence SME with uniquely relevant programme and project insights. | As for Prime, plus a written report and supporting presentation. All Prime outputs Slide deck from facilitated session Competitive analysis report |
Position to Win Workshop
Maximise your chances of success with a Position to Win workshop. Our experienced team will help you gain a deep understanding of your customer and competition, identifying their real drivers and how your competitors will address them in their proposals. Armed with this knowledge, we’ll help you position your response to win, with a winning strategy that sets you apart from the competition.
Position to Win Workshop Options
| Prime Option | Premium Option | |
|---|---|---|
| This is for you if… | …you need sound evidence to support a bid / no bid gate and, when the answer is ‘bid’, an objective view of what you are up against and must counter in order to win. | …you need a complete win strategy that takes an objective view of the comparative strengths and weaknesses of all the likely bidders and the pricing and other positioning aspects that will set the conditions for a high-scoring bid. |
| What you get… | An analysis of likely positioning efforts by competitors against the likely scoring methodology that may be used and the development of a ‘likely win’ prediction. Position to Win Analysis Report | Our Prime Position to Win workshop bundled with our Prime-level Black Hat – an overall savings of more than £2,750. All Prime outputs One-day facilitated Black Hat Review supported by a business intelligence SME with uniquely relevant programme and project insights |
Unsure about what is best for you? Our team is here to help!
Competitor Course of Action – Wargame
Stay one step ahead of the competition with our innovative Competitor Course of Action ‘Wargame’ service. Using a combination of open-source information and industry knowledge, we’ll simulate various scenarios and develop potential strategies that your competitors may take. With this insight, you can ensure your proposals consider any potential challenges and strengthen them.
Competitor Course of Action Options
| Prime Option | Premium Option | |
|---|---|---|
| This is for you if… | …you want your own strategy informed by an objective view of your vulnerabilities, allowing you to protect and bolster them. | …you need a competitive strategy that takes an informed, uniquely objective view of your competitors’ strengths and weaknesses and offers a solution as to how you can apply that knowledge as a competitive advantage. |
| What you get… | Playing your competitors, using what we can find out from open sources and our own industry experience, we compose a strategy to beat you, presented in a briefing with supporting slide deck. Wargame Analysis Briefing Briefing slide deck | Our Prime Wargame offering bundled with our Prime-level Black Hat Workshop – an overall savings of more than £2,150. All Prime outputs One-day facilitated Black Hat Review supported by a business intelligence SME with uniquely relevant programme and project insights |
Market Entry Briefings
If you want to break into a market outside your normal sector or region but are unclear of the ‘rules of engagement’, this interactive briefing on the local market is for you.
Market Entry Briefing Options
| Prime Option | Premium Option | |
|---|---|---|
| This is for you if… | …you have a great product or service to offer but you are struggling to jump across sectors or into a new region. | …you also value a clear view of the competitive landscape and the opportunities that may exist for new ‘players’ in the market. |
| What you get… | A detailed briefing on market conditions, customer procurement approaches, compliance requirements and ‘nuts and bolts’ advice on the reality of establishing a commercial presence in the sector or region in question. One-day facilitated market entry briefing | In addition to the Prime-level briefing, you’ll get detailed project and programme context plus customer and competition assessments. One-day facilitated briefing plus a takeaway market entry report including customer and competitive assessments, opportunity analysis, potential teaming suggestions, and actionable next steps |
Not sure about the service you need? Our team is here to help!
Proposal Success Bootcamp
A focused, immersive, and intense workshop facilitated to provide your bid team with the knowledge and tools required to develop an effective response to solicitation requirements.
Proposal Success Bootcamp Options
| Essential Option | Prime Option | Premium Option | |
|---|---|---|---|
| What you get… | A one-day facilitated workshop to initiate the proposal, explain the background to the procurement, brief the win strategy, ensure a common understanding of the solution, assess the competitors and agree ways of working. | A two-day facilitated workshop with all Essential components plus teaming status, scope of work and introductions, competitor assessment, SWOT analysis, project pre-mortem and themes and discriminator mind-mapping sessions. | A three-day facilitated workshop, including all the Prime components plus a more detailed solution coherence analysis through a series of mind-mapping exercises. |
Red Team Review Facilitation
Unlock the full potential of your proposals with our fully managed Red Team Review service. A properly facilitated Red Team Review improves quality, increases efficiency and mitigates risks resulting in a more compelling and coherent proposal that sets you apart from competitors and helps you win more business.
Red Team Review Facilitation Options
| Prime Option | Premium Option | |
|---|---|---|
| This is for you if… | …your existing reviews fail to boost quality as much as they should. They typically do not fully assess compliance with rigour or assess the degree to which the draft proposal is compelling in the eyes of a procuring authority evaluator. The reviewers are typically distracted by minor edits, haven’t read the solicitation, and provide cliché subjective feedback. | …you have too many ‘no shows’ from reviewers or feedback that does not provide a writer with actionable information. You may be concerned that reviewers are too close to the solution or do not feel empowered to challenge their peers. You would value an independent assessment of the draft. |
| What you get… | A disciplined, structured, facilitated review in which, following a comprehensive in-brief, client reviewers are posed with specific evaluation criteria-focused questions that they must answer. The responses are collated in an out-brief presentation that presents an overview of the status of the draft and advice for the bid team to increase proposal quality. Facilitated In-Brief Meeting Tailored Salentis Red Team Checksheets for each section being reviewed Facilitated Out-Brief Meeting Adobe Review cloud-based document review portal access for each reviewer (as needed) | The full Prime experience plus a suite of three experienced non-advocate reviewers bringing domain, industry and bid expertise. |
Proposal Review: Inter Mortem
Analysis of a proposal in-between procurement phases. You’ve been down-selected for the next phase, but you know there are structural and/or content issues that need to be resolved before submitting the final submission.
Inter Mortem Review Options
| Prime Option | Premium Option | |
|---|---|---|
| This is for you if… | …you need to raise your game mid project. …you submitted the first phase, but you weren’t particularly happy with what was delivered and want to make sure that all the areas for improvement are incorporated for the next submission. | …this is a strategically important bid and you want to take all necessary measures to maximise your score in the next phase. |
| What you get… | Lessons and continuous improvement opportunities identified following an earlier submission and prior to the start of the next procurement phase. A report, by section, highlighting: Compliance Compellingness through persuasive narrative and integrated design Responsiveness | As with Prime, plus detailed content recommendations and suggestions to make your response more compelling. |
Have questions or need more details? Our team is here to help!
Proposal Review: Post Mortem
There is a pause between phases in a procurement. You know you need to up your game. But how?
Take the first step in learning from experience with an independent evaluation of what went wrong, what you must change, and what went right, so you know what to keep doing.
Post Mortem Review Options
| Essential | Prime Option | Premium Option | |
|---|---|---|---|
| This is for you if… | …you need a high-level assessment of the bid you lost with a short summary as to lessons learned you can apply in future bids. | …you lost but, despite feedback from the customer, you can’t quite see what went wrong, but know you don’t want to repeat the mistakes. | …you need to be more precise about the relative effectiveness of each technical section of the tender response. |
| What you get… | A high-level assessment of initial impressions Assessment against compliance Grammar and spelling check. Consistency checks | Technical compliance assessment Assessment on the effectiveness in presenting a compelling case Assessment on the responsiveness to stated customer needs Suggestions for areas of potential improvement | As for Prime plus a scored assessment of each technical section using the customer’s evaluation criteria. |
Key Document Production
Spark the imagination of your customers by creating eye catching brochures or other short documents such as unsolicited bids, executive summaries, white papers, and strategy papers.
We have flexible options depending upon the scope and complexity of your project.
A well-crafted unsolicited proposal clearly demonstrates how you can benefit the recipient, in an engaging and persuasive way.
Your executive summary is the shopfront of your document. Get this right and your readers will be excited to read what follows.
Brochures are one of the most simple but effective ways to showcase your solutions and products with an eye-catching presentation of key information.
Demonstrating your expertise and knowledge in a white paper or strategy document helps build your authority and credibility.
Key Document Production Options
| Essential Option | Prime Option | Premium Option | |
|---|---|---|---|
| This is for you if… | …you want to make your case with the maximum ‘punch’ or provide an ideal ‘leave behind’ with a customer. | …you want all of the benefits of an Essential level document, but with additional technical or commercial information and evidence to back up your case. | …you need to present the most compelling case to a customer, with all of the technical information, commercial aspects and evidence to support it. |
| What you get… | A professionally planned, developed and refined document in PDF or Turtl format (or professional print ready), up to 12 pages (including covers). | As for Essential with up to 20 pages (including covers). | As for Essential with up to 32 pages (including covers). |
Have questions or need more details? Our team is here to help!