Meet a small selection of the global Salentis family

Global Team, One Mission

Aaron Birkbeck, CEO
Richard Haldenby, COO
Charlie Lewis, Business Development Lead, UK & EMEA
Taylor Hamersley, Operations Lead, Americas
Jason Hope, Operations Lead, Asia Pacific
Karen Espley, Operations Lead, UK & EMEA
Jay Frizzell, Global Design Lead
Phil Morgan, Design Lead, Asia Pacific
Michael Zari, Proposal Manager and Senior Technical Writer, Americas
Ben Coleman, Business Development Lead, Asia Pacific
Camille Kauffman, Proposal Manager, Americas
Cam Boyd, Senior Technical Writer, Asia Pacific
Mindy Marchel, CTO

Aaron Birkbeck

With 12 years of military experience, and several years operating in commercial operations in the Middle East, Africa and Central Asia, Aaron brings a blend of both military and non-military subject matter expertise to proposals. Aaron founded Salentis in early 2006 and has worked on hundreds of bids globally. He is the Chief Executive Officer for Salentis International and also fills the roles of Chief Financial Officer and General Manager for the Asia Pacific region. Aaron still participates as a Proposal Manager, Writer and Reviewer on proposals, principally in the Asia Pacific, but also sometimes in the Americas.

  • Avid Traveller
  • Digital Nomad
  • Multi-linguist
  • Tango Dancer
  • Husband and Dad

Richard Haldenby

With 30 years of military experience which included command of an artillery brigade, Richard has a deep knowledge of the Defence & Government Services sector, and is a subject matter expert in joint fires, targeting and battlestaff training. He honed his bid management skills at Niteworks and Oakas Ltd before joining Salentis as Head of European Markets. He is now the General Manager for UK and EMEA and the COO of Salentis’ global enterprise. Richard works principally with clients in the UK and Europe but has also supported US and Australian campaigns.

  • Telemark skier
  • Army Reservist
  • Motorcyclist
  • Windsurfer
  • Poppy seller
  • Husband and dad

Charlie Lewis

Following a 22 year military career and 11 years of industry experience, Charlie is a highly motivated and experienced business development consultant within the Space and Defence sector with a proven track record of winning — from strategy to contract. He has extensive business development contacts with Tier 1 suppliers and SMEs and a demonstrable B2B network. Charlie specialises in training solutions, Integrated Logistical Support solutions and digital training interventions for communications and information systems and platforms. As the business development lead for Salentis in UK and EMEA, Charlie works predominantly in the UK but draws on his global networks and connections. 

  • Avid SCUBA diver
  • Virtual runner
  • Amateur wine taster
  • Expert cider drinker
  • Husband and dad
  • Grandad

Taylor Hamersley

After performing the ins and outs of The Salentis Way® on multiple projects as the Proposal Coordinator, Taylor has settled into leading and coordinating both business support and administration and workforce operations for the Salentis Americas region since mid 2017. She has an in-depth understanding of our business within the region and the support functions required to keep the machine running. With a Bachelor of Arts in Communication Studies, she helps to keep Salentis current, effective, and persuasive.

  • Performer
  • Artist
  • Educator
  • Perfectionist
  • Drinker of Gin

Jason Hope

Jason has over 25 years corporate and commercial experience working for both multinational and privately owned companies. From Operations Manager to Group Development and Marketing Director servicing the Defence, Manufacturing, and Mining and resources markets. Being a strong believer in developing team performance and individual success, Jason has oversight of the day to day operations across Asia Pacific and is responsible for the delivery of services to our clients as well as the welfare and professionalism of our associates and staff. Jason directly supports projects as a Campaign Manager, Proposal Manager and content author.

  • Runner
  • Cyclist
  • Home Renovator
  • Traveller
  • Gardener

Karen Espley

Karen spent 15 years working in the corporate world before going freelance for the next 15! She has worked with many businesses including having been the Ops director of an IT consultancy and has run her own business coaching practice. She is now the Operations lead for Salentis UK and EMEA managing the back-office functions of the business. She also provides marketing support for Salentis International.

  • Published author
  • Artist
  • Environmentalist
  • Volunteer at a repair café 
  • Cat lover
  • Wakeboarder

Jay Frizzell

A creative professional, accomplished in art and creative direction, project management, and design with over 20 years of experience; Jay brings dynamic artistic leadership and insight, driving project success for our global clients as our Global Design Lead. He guides our creative professionals to exceed expectations through visual solutions. Away from the hustle of client work and based in Florida, USA, he spends time auto racing and doing all things outdoors – hiking, biking, and golfing, with Kasie his wife and three grown children. 

  • Husband and Father of 3
  • Auto Racer
  • Golfer
  • Outdoor Enthusiast
  • University of Florida Gator

Phil Morgan

Phil specialises in graphic design tender support as a sub field of expertise in the graphic design industry. He has predominantly worked on large multi-hundred million and multi-billion dollar strategic tenders for over a decade, specialising in the defence sector for the last 5 years. He works closely with subject matter expert counterparts to produce the highest global standard of visually communicated content achievable; adding value by ensuring compelling communication of the solution is treated equally as important as designing the content to be visually engaging. He will not just ‘rebrand’ set content, but will seek to understand the content and maximise visual articulation.

  • Multimedia painter and Illustrator
  • Mural artist in spare time
  • Avid traveller
  • History, global culture and politics enthusiast
  • Ecology and biology enthusiast
  • Sharp dresser

Michael Zari

Michael brings more than 34 years of engineering and proposal writing to every bid he works. Having supported more than 100 U.S. and other government procurements, he is well-versed in business development strategy, technical solutioning, proposal development, and the necessary steps to make Salentis clients the obvious choice for technical evaluators. His subject matter expertise areas include custom sensor design (e.g., fiber optics and electro-optical systems) and his writing experience includes classified cloud support services, telecommunications, SATCOM, training and simulation, and other state-of-the-art engineering innovations. He has supported clients in the U.S., UK, and Australia. 


  • Canyon backpacker 
  • Sci-Fi nerd
  • Drinks lots of coffee
  • Hails from New York
  • Loves Korean food
  • Enjoys wearing a tie

Ben Coleman

Ben has over 18 years of experience working within federal government and commercial organisations in the IT and Defence sectors. Ben is a highly motivated and experienced business development lead with expertise in Operations Management and Organisational change. Ben is focused on engaging clients and helping them obtain maximum satisfaction from the services from Salentis. As business development lead for Asia Pacific, Ben works predominantly in Australia but draws on his global networks and connections.

  • Avid Golfer
  • Spontaneous Hiker
  • Recreational Diver
  • Amateur Photographer
  • Husband and Father

Camille Kauffman

Camille has more than 10 years experience which includes focus in Defense Development, Enterprise Systems Implementation, and Advanced Technology Operations along with overseeing a special project development division that was involved with military technology development. Prior to taking on the role of Proposal Manager with Salentis International, her skills were refined in the technology sector as a COO and Operations and Business Process Improvement Director.  Since joining our team, Camille has supported and had instrumental influence in our projects in the United States, United Kingdom, Japan, and Australia.  

  • Outdoor enthusiast 
  • Paddle boarder
  • Book lover
  • Self-proclaimed geek
  • Traveler
  • Dog Mom

Cam Boyd

Cameron holds a BA in cognitive science and has undertaken export control research. He has held executive and technical roles in project management, systems engineering, quality assurance and executive management. He has experience as a writer, researcher and consultant in information, military and space technologies, technical regulation, and in complex systems. Cameron has been involved in Australian space projects over the last 20 years, including rocket and spacecraft development projects, launch operations at the Woomera Prohibited Area, hypersonic research and the award-winning Antarctic Broadband project to provide broadband communications to Antarctica. He is now a proposal specialist with Salentis International.

  • Swordsman
  • Powerbocker
  • Astrophotographer
  • Motorcyclist
  • Native engineer
  • Husband and dad


Mindy Marchel

With 13 years of proposal development experience, Mindy has a deep understanding of what it takes to win. As a Salentis co-founder, co-developer of The Salentis Way®, and the Chief Technical Officer, she is now enabling teams globally to achieve maximized quality and value for Salentis clients on every project. With more than 120 projects under her belt, worth more than US$100B, she works with Salentis teams in the Americas, Asia Pacific, and UK-EMEA with one goal in mind: to create a compliant, compelling bid that makes our clients the obvious choice.

  • Perfectionist (control freak, micromanager, workaholic, pick an adjective…you get the gist)
  • 1st Baker…2nd Cook…overall foodie
  • Wannabe interior designer 
  • Used-to-be singer and cowgirl (occasionally at the same time)
  • Reader
  • Daughter, Sister, Aunt, and Friend

Working with your team as your team

Join our team

We are always looking for talented experts to join the Salentis team worldwide. If you are a Proposal Manager, Writer, Editor, Graphic Designer, Illustrator, Desktop Publisher, Proposal Coordinator or Subject Matter Expert and would like to know more about becoming a practitioner of the Salentis System, then please get in touch. We implement a ‘Salentis Certification’ program to bring on board all new members of our team and introduce them to our high standards of technical expertise, quality of work, efficiency, ethics and teamwork.

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