Our
Team

Meet a small selection of the global Salentis family

Global Team, One Mission

Left
Right
Richard Haldenby, Chief Executive Officer
Aaron Birkbeck, Founder and Chairman of the Board of Directors
Charlie Lewis, Business Development Lead, UK & EMEA
Karen Espley, Global Marketing & Communications Lead
Jay Frizzell, Global Design Lead
Philippa Dalley, Design Lead, UK-EMEA
Phil Morgan, Design Lead, Asia Pacific
Michael Zari, Proposal Manager and Writer, Americas
Taylor Hamersley, Business Support Services Specialist, Americas
Margi Bayliss-Stranks, Head of Operations, UK & EMEA
Mindy Marchel, Chief Operating Officer

Richard Haldenby

With 30 years of military experience which included command of an artillery brigade, Richard has a deep knowledge of the Defense & Government Services sector, and is a subject matter expert in joint fires, targeting and battlestaff training. He honed his bid management skills at Niteworks and Oakas Ltd before joining Salentis as Head of European Markets. He is now the CEO of Salentis’ global enterprise. Richard works principally with clients in the UK and Europe but has also supported US and Australian campaigns.

  • Telemark skier
  • Army Veteran
  • Motorcyclist
  • Windsurfer
  • Poppy seller
  • Husband and dad

Aaron Birkbeck

With 12 years of military experience, and several years operating in commercial operations in the Middle East, Africa and Central Asia, Aaron brings a blend of both military and non-military subject matter expertise to proposals. Aaron founded Salentis in early 2006 and has worked on hundreds of bids globally. He currently serves as the Chairman of the Board of Directors.

  • Avid Traveller
  • Digital Nomad
  • Multi-linguist
  • Happy backpacking to obscure places

Charlie Lewis

Following a 22 year military career and 11 years of industry experience, Charlie is a highly motivated and experienced business development consultant within the Space and Defense sector with a proven track record of winning — from strategy to contract. He has extensive business development contacts with Tier 1 suppliers and SMEs and a demonstrable B2B network. Charlie specialises in training solutions, Integrated Logistical Support solutions and digital training interventions for communications and information systems and platforms. As the business development lead for Salentis in UK and EMEA, Charlie works predominantly in the UK but draws on his global networks and connections. 

  • Avid SCUBA diver
  • Virtual runner
  • Amateur wine taster
  • Expert cider drinker
  • Husband and dad
  • Grandad

Karen Espley

Karen spent 15 years working in the corporate world before going freelance for the next 15! She has worked with many businesses including having been the Ops director of an IT consultancy and has run her own business coaching practice. She provides marketing support for Salentis International.

  • Published author
  • Artist
  • Environmentalist
  • Cat lover
  • Walker

Jay Frizzell

A creative professional, accomplished in graphic art and creative direction, project management, and strategic design with over 20 years of experience producing multi-hundred million and multi-billion dollar strategic projects; Jay brings dynamic artistic leadership and insight, driving project success for our global clients as our Global Design Lead. He guides our creative professionals to exceed expectations through visual solutions. Away from the hustle of client work and based in Florida, USA, he spends time auto racing and doing all things outdoors – hiking, biking, and golfing, with his wife Kasie, and three grown children. 

  • Husband and Father of three awesome humans
  • Anything Automotive Enthusiast
  • Outdoor Junkie
  • University of Florida Gator

Philippa Dalley

Philippa has spent more than 30 years in the graphic design industry, 6 of which were in South Africa, before starting her own business as a Graphics and Jewellery Designer. She has engaged in an array of design disciplines from branding and corporate, vehicle livery, exhibitions, fabric design to packaging. She now works alongside our Salentis UK team as Design Lead, working closely with Writers to produce clean winning bid documents, filled with clear and informative graphics.

  • Silversmith
  • Candle maker
  • Ghosthunter
  • Folk singer
  • Earth lover

Phil Morgan

Phil specialises in graphic design tender support as a sub field of expertise in the graphic design industry. He has predominantly worked on large multi-hundred million and multi-billion dollar strategic tenders for over a decade, specialising in the defence sector for the last 5 years. He works closely with subject matter expert counterparts to produce the highest global standard of visually communicated content achievable; adding value by ensuring compelling communication of the solution is treated equally as important as designing the content to be visually engaging. He will not just ‘rebrand’ set content, but will seek to understand the content and maximise visual articulation.

  • Multimedia painter and Illustrator
  • Mural artist in spare time
  • Avid traveller
  • History, global culture and politics enthusiast
  • Ecology and biology enthusiast
  • Sharp dresser

Michael Zari

Michael brings more than 34 years of engineering and proposal writing to every bid he works. Having supported more than 100 U.S. and other government procurements, he is well-versed in business development strategy, technical solutioning, proposal development, and the necessary steps to make Salentis clients the obvious choice for technical evaluators. His subject matter expertise areas include custom sensor design (e.g., fiber optics and electro-optical systems) and his writing experience includes classified cloud support services, telecommunications, SATCOM, training and simulation, and other state-of-the-art engineering innovations. He has supported clients in the U.S., UK, and Australia. 

 

  • Canyon backpacker 
  • Sci-Fi nerd
  • Drinks lots of coffee
  • Hails from New York
  • Loves Korean food
  • Enjoys wearing a tie

Taylor Hamersley

After performing the ins and outs of The Salentis Way® on multiple projects as the Proposal Coordinator, Taylor has settled into leading and coordinating both business support and administration and workforce operations for the Salentis Americas region since mid 2017. She has an in-depth understanding of our business within the region and the support functions required to keep the machine running. With a Bachelor of Arts in Communication Studies, she helps to keep Salentis current, effective, and persuasive.

  • Performer
  • Artist
  • Educator
  • Perfectionist
  • Drinker of Gin

Margi Bayliss-Stranks

Margi has worked for over 30 years within the retail industry, most notably for Marks and Spencer in a number of different People and Operations roles. Margi has in-depth experience, and knowledge in recruitment, employment policies, learning and development and supplier / outsourcing management. She has worked on a number of projects with external vendors and brands within her retail career.
She is now the Head of Operations for Salentis UK and EMEA managing the back-office functions of the business.

  • Wife and mum
  • German Shepherd dog owner
  • Weekends spent on the beach
  • Reluctant gym goer
  • Cheese and wine enthusiast
Head and shoulders shot of smiling woman in sunglasses and beanie. Man stands behind her as they stand on a beach

Mindy Marchel

With 17 years of proposal development experience, Mindy brings a sharp focus on what it takes to win. As co-founder and co-developer of The Salentis Way® and Chief Operating Officer at Salentis International, she empowers teams around the world to deliver maximum quality and value to government, infrastructure, energy, and IT clients. With over 150 projects totaling more than US$100 billion under her belt, Mindy supports Salentis teams across the Americas, Asia Pacific, and UK-EMEA—all with one goal: to craft compliant, compelling bids that make our clients the obvious choice.

  • Perfectionist (control freak, micromanager, workaholic, pick an adjective…you get the gist)
  • 1st Baker…2nd Cook…overall foodie
  • Wannabe interior designer 
  • Used-to-be singer and cowgirl (occasionally at the same time)
  • Reader
  • Daughter, Sister, Aunt, and Friend

Working with your team as your team

Join our team

We are always looking for talented experts to join the Salentis team worldwide. If you are a Proposal Manager, Writer, Editor, Graphic Designer, Illustrator, Desktop Publisher, Proposal Coordinator, or Subject Matter Expert and would like to know more about becoming a practitioner of the Salentis System, then please get in touch. We operate a Salentis Certification programme to train new members of the team in our ways of working, quality of work, values, ethics, and teamwork, and to help develop expertise for existing team members.

Contact your region to get started.

Want to join the winning team?