Mastering Proposal Writing
Master the skills needed to craft compliant and compelling proposals that convince your customers your solution will best meet their needs and win key contracts for your company.
Course overview
Mastering Proposal Writing covers the following key areas
- Understanding the proposal process
- Understanding the key components of proposal writing
- Learning how to plan an effective proposal response
- Planning effective layouts
- Using graphics for maximum impact
- Practical drafting process
- Tools of the trade
- Use of staged reviews to improve quality
- Introduction to safe use of AI
Our trainers are all highly experienced proposal writers and proposal managers with real-world expertise, adding significant value for attendees. There are probably very few situations they haven’t had to deal with!
The syllabus is the same as that we use for our own writers:
• The basics of procurement competitions
• Bid team roles and responsibilities
• Question dissection, analysis and evidence requirements
• Response layout planning for copy (text) and graphics
• Design and graphics as a discriminator
• Hints, tips and pitfall avoidance
• Tools of the Trade
Delivered with:
• Interactive face-to-face sessions, not death-by-PowerPoint
• Real-world examples
• Peer collaboration and expert coaching
• Tools and templates to use immediately
• Individual feedback and group learning
Delegates work through a notional public sector tender, planning a response section from start to finish over the two days. Upon completion of the course, participants will appreciate the importance of a structured and disciplined proposal process and will have the practical skills and confidence to craft compelling narratives, and develop and use effective visuals.
This course is for people who are new to the proposal-writing landscape or who are looking to brush up their skills.
The content is tailored to give delegates the skills to plan and produce effective, compliant, and high-scoring proposals.
It’s perfect for companies wanting to equip their employees with the skills to produce high-quality, winning proposals.
It’s also ideal for people looking to change career or develop a new highly saleable skill such as Armed Forces leavers who have relevant experience, but who haven’t formally learned proposal writing skills.
Participants will gain the most from the course if they are already reasonably proficient in spelling, punctuation and grammar and have an analytical mindset.
No – but participants will be planning a response section over the two days and will get constructive feedback.
At the end of the course, participants will receive a Salentis Training Academy certificate
Our courses are in-person as we believe this provides the best environment for sharing experiences and collaboration.
The public courses are mostly based in Bristol.
For in-house company courses, we will deliver the training at your premises or other location chosen by you.
The course takes place over two days (insert start and finish times)
Hardcopy of the Salentis Writer’s Handbook
Lunch and refreshments.
Accommodation and travel costs are not included.
Mastering Proposal Writing Course Options
| Public Courses | In-house Courses | In-house Bespoke Courses | |
|---|---|---|---|
| This is for you if… | … you would like to join an open course, either as an individual or as part of a writing team from one company. Maximum of 10 learners from various backgrounds | … you have a team of writers you wish to upskill on site. We will train up to 10 learners from your company at your preferred location. | … you have a team of writers you wish to upskill on site. You’d like them to learn using your source material, such as from previous proposals or for an upcoming one. We will train up to 10 learners from your company at your preferred location. |
| What you get… | Face-to-face delivery at a Salentis-selected venue. Timing of courses based on the Salentis course schedule. | Face-to-face delivery at a venue and date of your choice to your team using our training materials. | Face-to-face delivery at a venue and date of your choice using your background materials for a training experience personalised to your organisation. |
Our public course is also ideal for people looking to change career or develop a new highly saleable skill, such as Forces leavers who have relevant experience, but who haven’t formally learned proposal writing skills.
If you’d like to find out if you are suited to a career in proposal writing – take our assessment now. It only takes two minutes to complete with immediate results.